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THE CHALLENGE
creating a brand identity for “Chills,” a sex toy brand that aims to bring lightness and humor to the sex toy industry. The goal was to develop a visual identity that felt less threatening and more approachable, encouraging people to take sex toys less seriously while maintaining a modern and inclusive appeal.
THE SOLUTION
We crafted a brand strategy incorporating humor and a playful tone into the visual identity. We developed a series of characters based on the sex toys, personifying the products to make them more playful and engaging..






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EERIE BLACK *ea1f54
ELECTRIC INDIGO *6200FF


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