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THE CHALLENGE
The objective was to create a branding strategy for Jerusalem’s “Urban” Music Festival that seamlessly blends the city’s ancient history with its contemporary underground music scene. The challenge was to develop a visual identity that honors Jerusalem's historical significance while capturing the festival's vibrant, modern energy.
THE SOLUTION
We crafted a movement-inspired logo incorporating iconic city landmarks, transforming Jerusalem’s streets into a rhythmic playground. The branding strategy was designed to merge the city's historical essence with the music festival's dynamic, modern vibes.




PURPLE PIZZAZ *FA3EFF
ELECTRIC INDIGO *6200FF
SPRING GREEN *00FF8E

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