top of page
URBAN is a Music Festival that takes over the streets with three stages featuring mainstream hip-hop and electronic music. It's young, cool, and deeply rooted in street culture, integrating graffiti, skateboarding, and the raw energy of the city into the experience.
The logo uses narrow, bold letterforms with high visual impact and a built-in sense of movement.
The motion amplifies this through glitch effects, referencing underground culture and marginalized communities while creating a visual rhythm that mirrors the music itself.
The graphic language stems from the poster, which depicts a cityscape layered with speakers and a middle finger connecting the urban environment, the music, and the festival's edgy attitude.
The social content centers on the human element, using AI-generated visuals to capture the specific vibe and energy of our target audience, creating a distinct feeling of the event's character. Blended with typography and DJ portraits, the design highlights accessible, social energy.
bottom of page